Tuesday, 30 October 2007

Coulthard's product Positioning


Yeah yeah, blah blah, another on-the-wane celebrity launches some sort of smell. But David Coulthard's really deserves a mention, because the name is so, so terrible.

Seriously, I don't care if it smells like heaven itself, could you ever tell anyone who enquires about what that delightful scent is that it's 'Pole Position, actually'? You WILL sound like a nob, quite literally considering the vaguely phallic undertones.

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